How much a photographer will charge varies from photographer to photographer but they usually are:
1 Hourly rate of pay, which is dependent on the photographer experience in the field. Usually from a few hundred pounds to 7 thousand pounds.
2 Day rate of usually 6-8 hours work. Other factors influence this such as location, type of shoot and equipment used.
3 Per image pricing. The client pays for several images they require rather then a full shoot.
4 Packaging pricing. This includes a set of images, shooting time and an album retouching
5 Licensing fee. Some photographers license their images to certain clients for a set amount and set amount of time. The licensing agreement can vary.
The method the photographer uses is up to himself and the client. The model used will depend on experience and quality of previous work.
What is an assignment?
Assignments can vary in requirement of what the client wants. You could be asked to do a number of things such as a portrait of an editorial shot for a business. Others include, weddings, animals or product photography for a business'. There are two types of clients-the public (will ask for portraits and weddings) and the corporate clients (who are interested in you taking images such as products, places and people).
Things you need to find out about the shoot is where it will take place, how many photographers are needed, how many images are required and what items need to be included in your estimate. Clients should tell you all this but if they don't-ASK.
Project requirements may include Travelling cost, hotels, models, location scouts, props, meals, equipment and pre and post production. Also, costs such as permits to shoot in certain areas and insurance. All the expenses can be estimated. Remember to keep your professional expenses separate from other expenses.
Image Licensing is legal agreement between the photographer and the client. This allows the client to use the images for a specific purpose and a period of time. It allows the client to use the images while the photographer retains the copyright. This business' model is common in photography and it allows the client to use the image for purposes such as website, magazine article or advertising while copyright belongs to the photographer. The photographer may add clauses onto use of image such as it cannot be edited and allow it to be used in specific geographic areas.
The fees asked for licensing agreements vary depending on the experience of the photographer. The photographer may use a flat fee method or charge on the amount of times the picture is used.
Usage
Despite being on assignment for a client, you own the copyright on your images (unless you agreed otherwise by you and the client) See below.
Several situations may exist where you own the copyright to an image but you may still be unable to use it.
1 Intellectual property infringement. If the image includes copyright materials such as artwork or a corporate logo that do not belong to you. Usage may infringe on the owner of the artworks copyright.
2 Model release. If you need a signed signature from a model or persons in the photo to use it.
3 Data protection and GDPR (Privacy concerns). If the image was taken where there are vulnerable children or adults such as a hospital or homeless hostel. Unless permission is granted by the adults in the image.
4 Contractual obligations. If you entered into a contract with a third party such as a licensing agreement or disclosure agreement-you are prohibited from using the image.
5 Ethical reasons. Contents on the image may be upsetting or distress somebody-due to its offensive content, you choose not to use it.
6 Legal restrictions may prevent you from using the image such as defamation, obscenity or invasion of privacy. Due to such laws, you cannot use the image.
It's vital to understand the law when it comes to your images.
Reasons you may not be able to reproduce an image, even though you own the copyright.
1 Privacy concerns. Even if you took the image, you may not be able to show it if it shows a person being treated by a doctor, in a care environment, You will require their consent.
2 Contractual obligations. If you have entered into a contract with a client, you cannot use unless you have their authority.
3 Trademark issues-logos and brands seen on the image.
4 Public domain Despite you owning the copyright to the image, if the image is in the public domain website, you cannot stop it being used.
5 Fair usage. If your image is used in education, news or reporting, this may be agreed upon as long as it is agreed under the fair usage doctrine.
Pricing
Negotiation is important when it comes to pricing.
Often, a client may state a budget of money they wish to spend. This is common with magazine assignments where the editor will inform you of home many images are required, what the pay is and any other details. It is upfront and simple. Magazines buy a one time rights and some electronic rights to the pictures. Also, they may ask for right at the time of publication of magazine.
The magazine may pay the photographer for the amount of time spent on the assignment. You are therefore paid for the day. Doing this means you accept a flat rate regardless on how many images you shoot. The issue here is you may be giving away images at a reduced rate. A better option is on a fee based on the more value they received. The more images used, the more money given to you. If this model is used, you need to include a certain amount in a day rate (say up to six) any images after that will be at extra cost.
If you want to know what to charge in your area, contact photographers and ask them what they charge. Say, you are researching.
Production Costs.
All assignments can incur production costs that can spiral. It might be an idea to get a 25% advance from the client to pay for items (if it is a large project). Most clients should understand especially if you are small in business size.
B&FC Photography Level 5.
Blackpool & the Fylde College Level 5
Conclusion
When giving quote to clients, you need to consider your experience. Early in your career, you will need to get a reputation and take a bit of a hit in terms of fees charged. In the early years, modest amounts should be quoted.
Time, How long will you spend travelling, shootings and post production.
Equipment, Make sure you add camera, lighting etc. Factor in any maintenance or replacement costs.
Type of photography, Different photographic styles requires more skill. Consider this.
Location, Think fuel and distance.
Usage rights, How will the client be using the images. Will they be used commercially or personal. Will they have control over usage.
Market demand, Is there a demand for your work in your area. If yes, you can charge more.
Clients budget, Consider the amount of money available from your client.
Maybe consider creating a document with prices on for clients.
A good example is the document above, these can be downloaded and tweaked to your specifications.
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